About THAT THING STORE
Our Story
THAT THING: Breaking Barriers, Redefining Pleasure
Most often conversations around pleasure and intimacy have been steeped in silence and shrouded by stigma. Recognising this, THAT THING was born with a revolutionary purpose to empower individuals to embrace their sexuality, explore their desires, and prioritize their own comfort and well-being.
At its heart, THAT THING believes that pleasure is personal, universal, and unapologetically human. No one should feel excluded, judged, or ashamed of their journey toward self-discovery. This belief drives the brand’s mission to make experiences of intimacy and self-care accessible, convenient, and free of prejudice.
All is Fair
That Thing stands for fairness in all forms—fairness to desires, identities, and self-expression. The tagline "All is Fair" encapsulates the brand’s philosophy of removing societal biases around pleasure and intimacy. It’s a call to action, a gentle nudge reminding us that there’s no "right" way to embrace who we are or how we express our feelings.
A Bold Beginning: The Personal Lubricating Massage Gel
THAT THING launches its Unisex Personal Lubricating Massage Gel, a versatile product that seamlessly blends practicality with pleasure. Designed to encourage exploration in a way that’s easy and stress-free, this gel reflects the brand's unwavering commitment to inclusivity and empowerment.
But the story doesn’t end here. With plans to introduce an array of innovative products, THAT THING aims to redefine what it means to feel good about oneself. From enhancing moments of intimacy to nurturing self-love, every offering is crafted to make pleasure not just a possibility but an everyday experience.